Written by Matt Stacey:
We KNEW it was only a matter of time! Congratulations, Mariah Carey!
Mariah Carey is about to take the Reality Show plunge.
And as my white pals often say, (with all the inflection of severe apprehension intertwined with colossal disappointment):
Which translated, means: "Really? Another reality show starring someone who doesn't need to do a reality show based around them and their entourage?"
The project will chronicle Mariah's Las Vegas residency and follow her as she travels through Europe on her upcoming Sweet Sweet Fantasy Tour. The singer’s manager, Stella Bulochnikov, is the mastermind behind this little gem, so my guess is she's thinking less about what's good for her client and more about all the potential $$.
However, this is one of those situations where everybody BUT the celebrity knows it's a really bad idea to go down this road.
First of all, Mariah is totally above this. (Remember when Whitney Houston did a reality show?) And secondly, word on the street is Carey is so in love with fiancé James Packer that she’s oblivious to what’s happening in her professional life.
I totally get cashing in on your brand. And I maaaaaaay have bought Mariah's sweet smelling fragrance 'M' for one or two ladies in my life...
But there is the smart way to sell out and then there is the dumb, 'Operation: Shotgun' way of selling out. And these days, reality shows are becoming the double-barreled buck shot blast to the face if not done right.
Let's all hope this doesn’t end up being another ‘Being Bobby Brown’.
Because if this show isn't done right...